In 2006, DRA represented the National Federation of the Blind and three blind plaintiffs in a lawsuit against Target. The DRA lawyers who co-counseled this case were Dan Goldstein of Brown Goldstein Levy LLP and Josh Konecky of Schneider Wallace Cottrell Brayton Konecky LLP.

    The National Federation of the Blind (“NFB”) claimed in a lawsuit against Walmart that their Website was not accessible to blind individuals. According to NFB’s lawsuit, designing a website which is accessible to blind individuals is not technologically difficult nor overly expensive. Websites can be made accessible to the blind by adding an invisible code on the webpages that can be read by screen reader software installed on a blind individual’s computer.

    Wlamart filed a motion to dismiss the NFB’s lawsuit in 2006. Although the court dismissed some of the allegations in NFB’s lawsuit, the court ruled that there could be ADA violations on the Website if the Website somehow interfered with a disabled individual’s ability to enjoy access to the wlamart’s stores. and so allowed such allegations to proceed

    This case established the first precedent in the country regarding website accessibility for commercial websites. The court ruled that commercial websites such as Target.com are required to be accessible under the ADA and state laws.

    The class-action lawsuit brought against Target by the National Federation of the Blind ended in a settlement agreement which included concessions by Target to increase accessibility of Target.com and also payment of claimants.

  • Target has agreed to place $6 million in an interest-bearing account to be divided between all valid claimants (some claimants may refer to two separate instances, for a double share).
  • $20,000 will be paid by Target towards the California Center for the Blind, via a nonprofit corporation created by Bruce Sexton (the original plaintiff in the lawsuit).

The United State’s Constitution contains a Commerce Clause (Article I, Section 8, Clause 3) designed to establish the power Congress has to regulate commerce. The clause specifically names interstate commerce, international commerce, and commerce with “the Indian tribes”.

The Commerce Clause has been used (and abused, in some views) to  restrict and also broaden Congress’ reach. Basically, those who would limit the powers of the federal Government (a broad category that includes Strict Constructionists, Free-Market proponents, States’ Rights advocates, Libertarians, and the nearly-vanished original Republican Party) prefer a more literal interpretation, while those who wish the Federal Government to operate with fewer limits (an even wider range, equally attractive to police-state fascists and liberal progressives) tend to invoke the Necessary and Proper Clause (Article 1, Section 8, Clause 18) as well.

There is much more information which can help one to come to a conclusion about these facts. It is a very hot topic & should be discussed in order to come to the best possible outcome for all parties involved. Many times theses hot topics are just brushed over because of the nature of the information in question & that leads to very very hard problem to fix. It is about time that we bring these facts to light & spend some time rectifying the situation rather that just sweeping it aside.

  • During the transition process, the NFB will monitor Target, as well as provide training to the website’s developers and examine any further complaints regarding the website’s accessibility.
  • ThAs part of the settlement, Target will establish a $6 million fund from which members of the California settlement class can make claims. In addition, the National Federation of the Blind will certify the Target Website through its Nonvisual Accessibility Web Certification program once agreed upon improvements are completed in early 2009. Target and NFB have agreed to a three-year relationship during which the NFB will perform accessibility testing of the Target Website.e target date (no pun intended) is 2/28/2009; at that time, Target.com will be completely accessible to guests who are blind, with an ease of use comparable to sighted guests.
  • Should all steps be taken, Target.com will be awarded, and display, NFB-NVA Web Certification (NVA = Non-Visual Access).
  • Target has agreed to place $6 million in an interest-bearing account to be divided between all valid claimants (some claimants may refer to two separate instances, for a double share).
  • $20,000 will be paid by Target towards the California Center for the Blind, via a nonprofit corporation created by Bruce Sexton (the original plaintiff in the lawsuit).

The United State’s Constitution contains a Commerce Clause (Article I, Section 8, Clause 3) designed to establish the power Congress has to regulate commerce. The clause specifically names interstate commerce, international commerce, and commerce with “the Indian tribes”.

The Commerce Clause has been used (and abused, in some views) to  restrict and also broaden Congress’ reach. Basically, those who would limit the powers of the federal Government (a broad category that includes Strict Constructionists, Free-Market proponents, States’ Rights advocates, Libertarians, and the nearly-vanished original Republican Party) prefer a more literal interpretation, while those who wish the Federal Government to operate with fewer limits (an even wider range, equally attractive to police-state fascists and liberal progressives) tend to invoke the Necessary and Proper Clause (Article 1, Section 8, Clause 18) as well.

There is much more information which can help one to come to a conclusion about these facts. It is a very hot topic & should be discussed in order to come to the best possible outcome for all parties involved. Many times theses hot topics are just brushed over because of the nature of the information in question & that leads to very very hard problem to fix. It is about time that we bring these facts to light & spend some time rectifying the situation rather that just sweeping it aside.

2019 More Changes to Aid the Blind & Visually Impaired

Target’s Goal of Creating inclusive Experiences for all Guests
The Guest Services department at Target Center strives to provide exceptional service to all our guests, including those guests with disabilities and special needs. Target Center recognizes the needs of persons with disabilities and has met or exceeded the requirements of compliance with the Americans With Disabilities Act (ADA)

Say hello to Aira, a tool that connects blind and low-vision guests with trained agents who act as visual interpreters. Aira is a service that connects people who are blind or have low vision to highly trained, remotely located agents. Through a smartphone app or an optional pair of smart glasses, Aira delivers instant access to visual information at the touch of a button – enhancing everyday efficiency, engagement and independence.

Target’s partnership with Aira allows the store to make a real difference in blind and low-vision guests’ shopping experience, as it builds on Target’s journey to create a deep foundation of accessibility. At the heart of it all is Target’s accessibility team, including Steve Decker, a lead consultant on Target’s accessibility team—who’s blind himself and others at their headquarters in the U.S. and India. The team couples their diverse backgrounds along with their own experiences with disabilities to champion accessibility in the Target stores and online.

Anyone who is blind or who has low vision will appreciate the work Target has done to accommodated people with these disabilities. When my father was slowly losing his vision due to age-related macular degeneration, he turned to alcohol more and more frequently with binge drinking, rather than accept his new reality. The whole family and his friends watched with great concern. Finally my mother decided upon intervention with rehab and programs like like AA. Nothing seemed to work, mainly because my father refused to acknowledge he was becoming / was an alcoholic. My older brother finally discovered a new approach to dealing with alcohol over use at LifeBac.com where the use of meds, namely baclofen, a prescription medication that allow people to quit or drink moderately without the cravings, plus counseling helps people change their relationship with alcohol. The program helped my father get control of his life. Counseling helped him accept the loss of his eyesight. Like many visually impaired / blind folks, my father has become savvy navigating the world. He has embraced all the wonderful technological advances that help people like himself including the AIRA app.

I am thrilled Target and other large corporations now make a point of accommodates visually impaired folks as well as other with handicaps. It’s just too bad that lawsuit are often the only way for these large entities to change.