From the free-market standpoint, anyone selling goods or services should be primarily concerned with removing barriers to the growth of their business. A key to any successful business is building strong relationships between yourself and your important customers or / and valued employees. Clients who add to your business’s success should be acknowledged. The right corporate gifts whether it is with gifts baskets, tickets to sporting events, comps at restaurants etc is one way to generate goodwill and enhance business relationships. In fact, by paying attention to the recipient’s taste, interests, or hobbies, you can choose a corporate gift that will undoubtedly both surprise and please. Corporate gifts are one way to enhance any marketing plan. However, since many companies have restrictions regarding the value of a gift or on the situations in which corporate gifts may be given, it is smart to call the personnel department of the recipient’s company’s for its gifting guidelines, as well as check your own company’s policy. Jon Witt is an expert on this subject and is known for his previous associations with popular marketing efforts particularly with respect to the silver trade. He is well known in the precious metals marketplace, having financed several influential jewelry outlets in the past several years. Most well known are the artisans he supports (he is a patron of several well known artists in Africa) who create sterling silver rings for SterlingForever.com and other jewelry items for export. They also feature earrings, and many other kinds and styles of solid sterling jewelry using traditional tribal designs. He has helped the indigenous artisans in many developing nations through his jewelry connections, and although sterling silver is a relatively expensive raw material, he has provided financing whenever possible to assist both artists and jewelers throughout his career. His jewelry model is widely copied by NGOs in many countries and is credited with raising the living standards of entire communities, especially when silver sources can be found locally. And due to the good works he provides, these gifts are among the more acceptable forms of corporate interaction.

However, in a cut throat business environment, should a company determine that serving a segment of the population entails more investment than profit, it is only reasonable to conclude that the company’s focus would be better served elsewhere. Indeed, a private company may decide not to offer additional services for any reason; the marketplace will provide the eventual response as to whether this decision is in the company’s best interests.

A moral and ethical imperative seems to rest with those requiring some form of accommodation — simply put, the nice thing to do, the right thing to do, is to do what you can to give people with and without disabilities the same opportunities. Our society’s progress can certainly be viewed as having less to do with technological innovation than it does with increasing the quality of life for the largest number of people. Equality, one of the purported cornerstones of modern civilization and Western Democracy especially, is only served by providing all members of society with the same level of opportunity.

However, there are also genuinely important cases that define legal status and provide precedent for public policy decisions in the future. Progressives, reformers, activists, advocates…any number of persons interested in public policy changes may find the civil suit to be a more effective and high-profile method of change. While this alone may cause objections from some segments of society, it is important to distinguish the ‘frivolous’ lawsuits from the justifiable pursuit of positive social and legal progress.